Reed Goodman

0:00 back at it. All right, pug Friday, I guess, as Reed Goodman just said to me, this is my landman Friday. Truly, if I was going to make this a landman Friday, I would have gone golfing with

0:12 Danny Falogen over at Adaptive Edge, because he couldn't find him yesterday. I'm like, why would you tease me like that? You know, I want to go golfing, but I got to record two podcasts and I've

0:22 got a million emails stacking up and I got three kids and he's like, I'm just inviting you to play golf. I'm like, no, but you're getting me into this deeper line of thinking right now. What am I

0:31 doing with my life? I started being on for her, so I could play golf on Friday,

0:37 you know? It's your real art. I'm full, my friend, but I'm super excited to have Reed Goodman on the podcast. Somebody who's just started to show up really on my social media feeds. Somebody who

0:49 strikes me as funny, is unapologetically himself and authentic. And I don't know a ton about you. So I'm excited to learn all that makes read good men a good man. Yeah. So at most - it depends on

1:06 who you ask. My wife sometimes might be mad at me, and I would not recommend asking her in those moments.

1:14 But yeah, I really appreciate you having me on here to kind of tell a little bit about my story. I was really eager to hear a bit about your story. So I appreciated some of that before we jumped on

1:25 here getting to know who you are.

1:28 You know, I've been showing up lately a lot because I've been posting a whole lot the last couple of years.

1:38 Well, let me back up. I grew up in oil and gas. Dad was

1:44 a engineer for Baker Hughes, manufacturing engineer for Baker Hughes. My mom's side of the family runs a compression company They're on their third compressor company.

1:55 My pop ball had one in the '80s and then the had

1:58 another one in the '90s and sold it and now they're on the third, you know, it's just, it's on both sides. And so I grew up in it. I grew up doing a lot of, when Dad left Baker Hughes in '98 or

2:12 '99, he got out for a little bit to spend more time with the boys and then the Eagleford popped off and he got back in. And I was in high school while the Eagleford was really going strong,

2:22 graduated high school in 2012 So that 2008 to 2012 window, Dad being in the old field, I was riding around with him. We were selling drill string inspection services and

2:38 tubular rollers and, I don't know, all kind of things. And so I was at the golf tournaments. I was helping him cook out

2:49 deep fried ribs and chicken bombs and doing all these fun things and go into those ski shoots and what not. I just grew up being a people facing, right? And so

3:01 anyways, try to do college, what informed me? Did a master's degree in duck cutting and fly fishing? And - How long was

3:13 that? And it suited me well. I'll be duck cutting next week with some friends up in New Mexico, so it has done me well But I just realized college wasn't for me, printed out a resume, which

3:28 basically said I'd worked on the ranch and spent some time working at the compressor company and started knocking doors.

3:36 Got a job in Gaslift, which was some part down hole tools, part compression, and so that worked out really well. That

3:44 company got bought out by GE very shortly, left in, got bought out by GE, and that's when I first realized in 2013

3:52 that I'm not a corporate man.

3:56 you know, so that kind of catches us up almost to where I just,

4:04 man, I don't fit in their box a lot of times. Not necessarily that I'm rebellious. I understand we all have a role to play, but I'm not going to,

4:14 I'm unapologetically going to be me. And I have strengths that God give me for a reason. You know, he gave me those for a reason. He made me who I am for a reason. And I'm going to live that out,

4:25 right? And so yeah, I realized the power of kind of networking early in the career through my family and,

4:36 you know, their time in oil and gas. And so

4:39 I think that's why I started showing up, you know, in 2000 and, I don't know, probably prior to COVID, I was already posting. But post COVID, I really just started be in me.

4:53 We opened our own tool company. So I didn't have to apologize to a boss or an HR department. I could say what I wanted and who I wanted to be. And

5:05 I started my production company in 2019.

5:10 And so a post governor really just kind of took that line of, you know, I mean me. People might not like it. They might like it. That's fine with me because I'm not really here to impress anybody.

5:22 I know what I know. I've got my goals and I'm going to work strong towards them And, you know, and make some good friends along the way, so. That's fantastic. So I want to go way back. So where

5:34 you mentioned you grew up in the oil patch, but where are you from? Like, where did you grow up? Where did you attempt to go to school? Where are you at today? Give me a little bit of sort of

5:45 that backstory. And I find it fascinating, too, that I feel like kids tend to go one way or the other. I grew up in the oil patch and therefore I never want anything to do with it and my career is

5:57 going to be completely different or I grew up in this. It's what I know. I'm going to go after it and do it, which is kind of what you've decided to do. So where did you grow up and what were some

6:08 of the fields that you were visiting and kind of walked me through that earlier part of your life? We never spent more than two or three years really in one spot except for Kerville So it's born in

6:20 Marble Falls, Baker Hughes had a manufacturing spot up there, Dad was there for two or three years. We went to Houston for about two years, moved back to the ranch down here in Quero. In Quero,

6:31 my family has a homestead we've had since

6:35 1865. And that's where we live now is back on the family homestead. So Quero is that C-U-E-R-O? Yeah, just outside of Victoria. Wow.

6:49 I don't know any of these places. I mean, I've heard of Victoria just because it's been mentioned to me before, but like Texas is huge. It's its own country. Like where, where in Texas is all

6:59 this? Yeah, so most people will know San Antonio. I've heard about it. Take a line from San Antonio and draw it, draw straight to the coast, the closest place on the coast, and we're about

7:10 halfway down that line and be the easiest relevance to get to us So we're about, you know, an hour and a half from San Antonio, an hour, hour and a half from the Gulf of America, probably two and

7:23 a half hours from Houston, and we operate on Texas Standard Time. And

7:30 so that's, you know, that's home to me.

7:33 In 2000, when dad quit Baker Hughes, they wanted him to go international. I said, I want to spend, I'm the youngest of three boys, I want to spend more time with my kids, but he didn't have a

7:43 father growing up And so that's always been a - part of his life is spending time with us and I'm so grateful for that.

7:51 He made that decision, we moved up to curvil and bought a ranch up there and had a hunting supply store. We sold truck accessories and bows and deer blinds and guns and and camo and all that fun

8:05 stuff and did that until Obama got in office and dad said I'm not going to the Eagleford kicked off and Obama got in office and he said I'm not I'm not running a business in the middle of this

8:18 administration so he shut the business down and went back to the Oldfield and then that was you know eighth grade was 2008 and so through high school I graduated in 2012 from high school so through

8:31 high school I got to right around and do a lot of that stuff with him in the Oldfield and you know the Eagleford was kicking off at that time but but we drove to Pennsylvania together he We road

8:44 tripped up to Pennsylvania and went to the golf tournament up there and cooked for a bunch of people, you know, Oklahoma, West Texas. We got to do a lot of traveling together. And so, but, you

8:58 know, talking about fields growing up. So like I'm sitting next to a well right now that I'm working on that was drilled in 2008.

9:08 And this well in 2008, we saw it being drilled as kids

9:13 I remember, you know, my uncle, any time a well was drilled within, you know, 10, 15 miles of the house, Christmas time would come, my uncle, my dad, my football, they would all break out

9:25 the log and be like, Oh yeah, they shot that zone and then they're going to move up hole and that's going to be a good one. And then we talk about these things at Christmas and Thanksgiving. And

9:33 so I remember them drilling this one and it coming in good and,

9:37 you know, when

9:41 I I was nine.

9:43 I'm bouncing all over the place here, but when I was not care, I love it. I love it. I told my grandma at Christmas told my grandma I'm gonna make my living on oil and cattle and she just laughed

9:57 and she said Good luck, you know, hope that works out for you. Well, you're in the right place There's plenty of land so and there's plenty of money at cattle. Yeah. Yeah, and so that's that's

10:08 where I'm at right now That's what I'm trying to make my living on you know, we've got some oil wells and we've got some some cows and I'm just trying to live that That dream out. I Knew that if I

10:22 was gonna have cows. I love cows. I knew if I was gonna have them. I had to own some oil wells to pay for them To keep us right way up Cattle is one of those things for 90 of producers in Texas.

10:35 They just They have them because they love them. It's not it's not really about the money. Did a couple of years in North Dakota a couple of years in the Permian and

10:48 now here we are back home, moved home in 2020, opened that oil company in 2019. I got in our first asset actually in 2021. Apologies to our listeners there, had a little bit of a technical glitch

11:02 which tends to happen when the person on the other side of the recording's office is their truck. And apparently read as I just learned does not have Wi-Fi at home. This is your office. We don't

11:17 have Wi-Fi. I'm going to tell you something real redneck. So, being a Northeastern kid, don't laugh at me too hard, but I really have one TV in our house. Okay. In the whole house. And we got

11:28 rid of Wi-Fi about two years ago. We're like, man, why are we paying for this? The only reason we have is to watch TV. Okay. I've got a six-year-old and a four-year-old. They're allowed to

11:39 watch DVDs, okay? They've been through all the DVDs they have. So every now and then when we want a movie night, my wife's gonna hate me for telling people this, but I will drive the truck up

11:49 into the yard next to the house and we'll connect the TV to my hotspot and my truck and we'll get a movie on Amazon Prime. That's fun. That's fun. But we spend 90, 95 of our time outside doing

12:02 stuff with our kids. It's old school. It's how we are. Throwback, no, I love it. And real quick, don't make any assumptions here So yes, I'm from the Northeast. I'm a true Yankee, although I

12:14 hate the Yankees. I like the Red Sox. Let's not get it twisted. But I am from kind of like Northern New Hampshire, which is very, very redneck, very country. They call New Hampshire, or at

12:27 least I call New Hampshire, the south of the north.

12:32 So I think there's probably a lot of similarities to where I grew up and where you're at right now hunting and fishing. and hiking and lots of outdoor stuff.

12:45 So I grew up in a time, well before technology is where it is now, I've got about, I don't know, I'm gonna guess 12 or 13. God, I might be like 15 years older than you. God, I'm old. God.

12:56 But I would like go in the neighborhood and climb up a tree and bring some fig newtons with me and be 30 feet up in a tree and having to snack myself. And then when it was dinner time, my mom would

13:08 just go outside and yell, Jeremy, kids, dinner, you know. Hello. Yeah, you know, a lot of snow, a lot of cold, you know, definitely a different climate than there. So grew up skiing and

13:20 snowshoeing and outdoor sports. And it was awesome, man. I wouldn't trade it for anything. Of course, at the time, I thought it was boring and anywhere else would be more fun. But I really do

13:31 appreciate being from there. It would be hard to build a career there You know, you kind of have this is one of the differences, I think. between some of the, you know, call it like Northern

13:44 Maine and New Hampshire and Western Massachusetts, Vermont. You know, you don't have as much industry. Now with technology, you can sort of be wherever. Interesting story on that. So, you know,

13:57 where I live, a lot of people from Massachusetts and New York that have, you know, big jobs, Connecticut, whatever, they have second homes out there. And New Hampshire being different than

14:09 everywhere else in anywhere, but especially in New England, like they didn't really shut everything down. So, all of a sudden, schools that would have four or five students per class suddenly had

14:22 40 or 50 students per class because all these people then moved to their vacation home, second homes and lived there to get away from all the shutdowns and the city and being around a lot of people.

14:33 So there wasn't really the infrastructure to handle it. Eventually, things sort of normalized people went back to where.

14:42 They were, but it was a strange time for New Hampshire where all of a sudden you have all these people and culturally they're different, like they're used to just being there and doing touristy

14:49 things. And now all of a sudden they're part of the community and they're different from the people in the community, right? The people that work there, they have snowplows on their truck and a

14:60 lot of blue collar work, right? Construction is a job and a very high achieving job might be a car salesman So it was different when all of a sudden you have these executives that are typically

15:12 working in Manhattan and now they're essentially living in the country and having an acclimate. So it was a fascinating time for sure. But that's just to dispel the thought that, yeah, maybe I

15:20 talk eloquently and

15:24 intelligently, but I'm a country kid at heart, man. And it's been like, I've always needed a vehicle, which was super weird when I lived in cities where I'm like, what do you do? like where do

15:35 you park and I would get parking tickets 'cause I'd invent parking spots and. You know, the idea of public transportation was a bit foreign to me. So part of why I moved to Colorado is a lot of the

15:46 things that you could do in the Northeast, you can do here, but for more of the year, right? It's bigger. There's more mountains. There's more skiing. And of course, there's more opportunity

15:55 because you have cities like Denver and kind of like half fluent areas like Boulder. Um, but anyways, this is, yeah, it's my podcast. So I can say whatever I want, but I do want to take in more

16:05 about you Did you always, did you always want to start your own production company? And, and like what is your production company is your focus on drilling wells, acquiring wells, owning minerals,

16:16 like oil focus, gas focus. Tell me a little bit about your, uh, your company. Uh, yeah. So it's, um, all of the above, none of the above, um, yeah. I always, always kind of knew that I

16:30 wanted a, uh, an oil and gas company. And I used to make the trek from Midland to Fort Worth quite often

16:36 and somewhere around the Eastland. You can see a bunch of like really small pump jacks from the highway on I-20 there and In 2019, I was like, what am I waiting on? You know, so I pulled in and I

16:48 got I wrote down some numbers and I took a sample of oil from one of those wells just rolled it over by hand rolled that little pumpjack over by hand took a sample of oil from it and It wrote the date

16:60 on the top and that was the date t-boom Pickens died And I like to say that I called my dad and said well dad one giant has died. That's made room for another It's your time pick up the t-boom torch,

17:14 right? And he just he just kind of laughed me off the phone and But yeah, so what I have right now is Jaybird resources. It is

17:26 We're very small. I've got 45 wells All oil no no gas production currently. I'm a hundred percent working interest in everything If someone goes down, like this well has been down for a month now,

17:40 and I'm just getting around to being able to come out here and fix it. I do it myself. If I don't have the money, I save until I have the money to go do it. That's the way I've treated Jaybird.

17:51 With that, I've got eyes for other things. I will probably try to always keep Jaybird like that, small, close to the house, easy to work on, you know, that kind of thing as my baby, right?

18:09 But like we've got War Turkey

18:14 is gonna be the unconventional arm. It's looking at doing

18:19 some farm outs with some large operators, doing some farm outs to try to drill a couple of unconventionals that are formations that are currently not being targeted, that people are just looking

18:31 right past, can't see it That's what that's what war turkey is war turkey came from Warbird, they've got a friend that has Warfield resources, and I've got Jaybird resources, and we were gonna

18:43 make Warbird, and he and I have been looking for an asset for two-ish years, two and a half years, trying to find a good Gulf Coast asset for us to buy. It could be gas, it could be water flood,

18:54 it could be just a nice, you know, small oil field. We've been looking for assets out here in Warbird, but the name we came up for that is our joint venture. My geologist couldn't never remember

19:08 Warbird, so he started saying War Turkey. And so then I, when Cassiano and I started looking at this other venture, we were like, all right, you know, we're going to create a company called War

19:21 Turkey. And so that's, you know, so I say all of the above because

19:30 I get a very ADD and I get interested interested in all these different things and I start to go down these rabbit holes and I get fascinated by particular things. I just can't, I can't learn enough,

19:42 fast enough. I wish I had more time to read. I do a lot of audio books going on the highway. I just wish, and that's why I love having conversations with folks. That's why I started

19:53 conventionally in Coot. That's why I'm on Collide so much. That's why I'm on LinkedIn so much because there's so much knowledge out there and I just can't soak up enough of it fast enough Yeah, I

20:05 think that's a real entrepreneurial trait, right? It's hard to

20:11 maintain focus because there's so many things that are interesting and fascinating to you and you always want to learn more but what actually pays the bills might be the boring stuff like fixing a

20:22 well that's been down for a month and replacing the coil tubing or something like that and actually doing it yourself.

20:29 Coot knows to you for running what sounds like bootstrap startup. that actually has producing oil wells. It's kind of the unconventional, for lack of a better word, or old school American dream,

20:43 right? Like not a true wild catter, but not far off from it. Are these old vertical wells that had been drilled for a while, do you have some horizontal drills? Like tell me about your production

20:56 profile. Yeah, so at Jaybird, it's all vertical wells.

21:01 You know, the first set asset we picked up was, everything was less than 1, 100 feet. And I got it thinking, you know, it's making two barrels a day, but all the old timers at the coffee shop

21:14 said, All those wells make a quarter barrel a day. And I was like, Well, shoot, there's 30 wells, quarter barrel a day, that's eight barrels a day. I can go in there and whip this asset up.

21:23 And I learned a lot about that. So we picked this up and I thought that, you know, I was gonna go in and fix this The first thing I need to do is fix this pipeline, right? So my entrepreneurial

21:36 spirit, I'm like out there digging out this flow line and it's got a little leak in it. And like dad, I need to cut the line so we can put this coupler in there, right? So I'm like dad, hand me

21:46 the grinder, right? So he has me the grinder and I'm down there and I cut that line. And I didn't think just like, and I know everything about hydrostatic pressure. Like I'm a tool hand, I'm a

21:57 gas lift guy, like I understand hydrostatic pressure. Well, this flow line coming downhill and this oil goes all over me, just sprays all over me, right? Perfect. I got all over my cowboy hat

22:09 and I had this like beautifully patinaed cowboy hat with oil. I was like, you know, I could sell these. So I intentionally like put oil on three or four different like straw hats like this, right?

22:23 And it just happens naturally from like being around. And I was like, I'm going to sell these. So I went down to green, Texas, real touristy area, and It used to be like a real country area,

22:34 but now I'd like people just bring their money there and spend it on stupid touristy stuff So anyways, I put it in there like cowboy hats with oil on that's right And I was like guys we need to put a

22:43 sign up here. It says wild cat or special like real Texas oil Yeah, should you not I sold that hat for three hundred fifty dollars? No So my wife is like one thing you do not need right now is

22:56 another business but I was like look babe like we could make a business out of this and But I get told often by my parents by my wife my friends like you do not need another business venture right now

23:11 I don't know. I like to say now all of a sudden you're like this fashion guru, right before you know You're gonna have I don't know Mark Jacobs or Gucci coming to you saying we want to buy this and

23:20 then they're selling these these oil stained cowboy hats for 2, 000 a pop. You got Matthew McConaughey wearing it to the sidelines of a Longhorns game. And everyone's like, what's that oil stained

23:32 hat? I need one of those. Yeah. Yeah. You, you saw it here first. We're locking in the IP right here on the podcast. So how many you sold one of them? I sold three of them. You actually sold

23:42 three of them. I sold three of them for350.

23:45 That's good margin. It's probably better margin than selling oil. Yeah. Yeah, actually it was. Um, yeah, little oil went a long way. It's kind of like blood, you know, like you see a little

23:55 bit of blood, you think it's a lot, you sprinkle a little oil on there, like holy water. That's amazing. That's actually really funny, but I'm sure at the same time too, you're like, I mean,

24:04 I'm just guessing if these, these wells are only producing a barrel or two a day, you got a bunch on you. You're like, crap. That was like half my production day. Yeah. Good be. Um, yeah,

24:16 that least never really panned out to be much. I put a lot of effort into it What it did do Was it afforded me a cheap look with low risk into what it takes to operate in Texas? Yeah. And it helped

24:30 me give my foot in the door and understand and learn some lessons about what I want differently in the next well that I buy, in the next well that I buy and so on. And so one of the major things

24:40 that I learned is that an hour and a half from the house is not as close as it seems. I put 2, 000 miles on this truck this last week, so I do a lot of driving So in my head, hour and a half, two

24:53 hours, no problem. Anytime I have to go do the smallest thing, it takes me all day to go out there, get the park, do the thing, forgot the park, go into town, go back out there, so on. And

25:06 so my focus on my wells here at Jaybird has been 45 minutes or less from the house, which is why I started picking some of these up that we saw drill this kids, which has been really cool because

25:21 you've got the.

25:24 The fiduciary responsibility for him now as an adult, you know, I just, I don't know, it makes me feel like an adult. You are, you are adulting as the kids say. Speaking of kids, you mentioned

25:39 you have a six-year-old and a four-year-old. Do you ever bring them out to the wells? Like, do you think that this could be a family business that they pick up from you at some point? Yeah, they

25:47 love to go with me I absolutely love to come gauge tanks, you know, startup, pump checks that have gone down, that sort of thing.

25:57 My daughter, we were going to meet somebody to sell those initial wells that I got. And she's like, Why are you getting rid of them, Dad? And so, well, they just don't make, you know, they're

26:09 just not economic. I think it was my response. She goes, Oh, did they make too much gas and not enough oil? I was like, Whoa, girl, you're only four. But like, you get it We're going to hand

26:19 you down the reins here.

26:22 Sounds like the CEO. I mean, where you like, actually, it produced too much water. She's like, Oh, interesting. What's the water cut on a typical? They're short answers. We really just don't

26:32 produce enough of anything. And

26:36 we'll change that, Dad. I've got some plans. No, that's, I mean, I love to hear stuff like that. And that, to me, again, going back, like this is sort of an American dream type of tail and

26:46 tail of the turkey. And now you're gonna take this to the next level, right? Like you've got your 45 wells, you've kind of figured out how to do it. And to bring it to, you know, here to Denver,

26:58 a larger company that I really enjoy doing business with and I've seen grow is BKV. They used to be called Calin Ventures. They've done a great job of consolidating the Barnett. But, you know,

27:10 the story there is Chris Calin, CEO, had a thesis that there could be a natural gas producer that operates, you know, with thin margins, but doing so sort of in a manufacturing like mindset was

27:28 able to get some funding from a bank, I think in Thailand. And they said, all right, we'll prove it out with a couple hundred Marcellus wells, right, and was able to show that the model worked.

27:40 And they said, all right, what do you want to do next? And they bought 4000 wells in the Barnett and then tacked on another 1700 and recently did another acquisition. But it's fascinating how it

27:49 can grow in scale, right? You prove the model small. It could potentially turn into something really big. I'm not saying you're going to be a BKV and go public and all of a sudden we're looking at

27:59 what is it, you know, some, you know, whatever. War Turkey, WWTO or whatever it's going to be called. But you never know, right? Like somebody might say, Hey, this is a fascinating story.

28:10 It looks like you figured out how to do this kind of on a shoestring budget. What do you think about doing that with a few hundred wells? Yeah, right? Yeah, it'll it'll be interesting because

28:19 like I said, I would like to keep jaybird as like my baby. Like the retirement dream is that I have, you know, 20 wells that make five barrels a day. There's 100 barrels a day of production

28:32 within 30 minutes of the house, right? And I get up and I ride my cutting horses in the morning and I drink my coffee and a half a mole broke down truck and I go pump my wells in my underwear and I

28:43 come back to the house, you know, I sit on the porch. Like, that's the dream for me, right, that it's, but in the middle of that, like I said, because I'm so like, uh, eager, um, hungry,

28:56 ADD, I've fascinated with all these other things. It's like, well, I'm going to keep this going like that. I'm going to keep working on that. But while that's sitting there and I'm waiting for

29:06 some money to accumulate in the account so we can go shoot it another well, I'm going to be chasing this one too, which like, to me, that's like swinging for the home run, right? It's like, if

29:16 that happens, if we get this farm out that we're looking at, like, I could wake up one day and never have to worry about money again. right? And like that's cool and that's fun to chase. But I'm

29:26 gonna always keep like this little baby well nurtured here in the background. And it's a very relatable story. I mean, whether it's the, you know, person that goes off on their own and puts

29:37 themselves out there, hangs a shingle and becomes a consultant, and then all of a sudden they get this idea to start, you know, build a piece of tech and start a tech company. Like there's,

29:46 there's a lot of corollaries to people that's in an office all day, right? You're just, you're just doing it with a different product. What I like about oiling gas, I like a lot of things about

29:56 oiling gas, it's been amazing to my family and, and for me, and I've met some of the, it's just some incredible people. You know, not only is it a language that is an international language,

30:05 because right now they're drilling and fracking wells and Argentina and in the Middle East and Australia and, you know, you name it. But, you know, at the same time, it's this, it's this

30:17 business where you always have a Buyer for your product! Like you can rarely say that about most things where you know when you produce oil, you don't need to like market it. Marketing is

30:31 effectively just sales. Like someone's going to take it, right? And then they're going to refine it and they're going to produce it and so you know, like the path is there, you just need to get

30:42 the oil out of the ground. Yeah. Yeah, you're sure right. And one of those side bars is recently, we've been looking at getting a little modular refinery. And like, hey, if we could just have

30:55 a modular refinery here in South Texas, we could take some of these

31:01 undervalued barrels as my buyer calls them, you know, these barrels that are getting a huge deduct, right? So instead of them bringing 62 today, which is ridiculously low anyways, you know,

31:14 they're bringing 40, 45 If we could take those and refine them here. With our little modular refinery we can then have a finished product that's worth so much more And not have to play that

31:27 marketing game. We could take that middleman out. We can support some local guys Is local farmers could buy diesel cheaper? Anyways, it's another one of those tangents. I've been on recently

31:37 about hey Maybe there's some opportunity here. It would be really fun to do. I Love it like that's the type of thinking that the small operator needs to have right because you're probably looking at

31:50 Like you said the deducts and the margins are getting crushed because you have to go through third parties, you know

31:58 Listen, we're gonna continue this conversation at other time. I my company's growing from futures growing like crazy right now I have to go interview somebody. I don't want to make him late Not not

32:07 a good look when the hotshot CEO just decides to show up whenever he shows up So I'm gonna let you go, but we will continue this conversation my friend. This has been really fun. Appreciate you

32:16 having me on

Reed Goodman